Making LGBTQ Marketing History

Creating and managing Subaru of America’s 15-year historic outreach to the LGBTQ consumer.

Subaru of America was one of the first major auto companies in the United States to create advertisements for LGBTQ consumers—transparently, consistently, and authentically. Working with the brand, Tribury oversaw the initial research that identified this group of customers and created iconic custom advertising materials specifically for them. The result? A history-making campaign spanning 15 years, that has been widely reported on and studied. It's considered to be one of the best known and most successful LGBTQ marketing efforts.

Original content

MTV/LOGO's Real Momentum Profiles

Mary Seton Corboy, Greensgrow

Florent Morellet, Restaurateur

Pamela Fletcher & Susan Murphy, Adventure Athletes


TV spots created specifically for the LGBTQ consumer



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